Games allow us not only to see the world through another person's eyes as with other forms of media but allow us to actually walk a mile in their shoes. The fundamental difference between games and movies/books is interaction.
The media often focuses on the fact that some games allow players to be soldiers in wartime, or criminals in wacky satirical cities, but it ignores the breadth of gaming space.
But what if we could offset these risks and create a model that allows designers to experiment without the high price tags? This is where print-and-play comes into play.
For the players, it offers a low-cost game that can explore unique themes or mechanics that you won't find elsewhere.
For us, it allows us to attempt things that traditional publishers wouldn't touch.